We are sincerely sorry for our mistake and any inconvenience it causes you. We realize that the document we sent you in the last email has some format errors, which might make it difficult to read. We will be more careful when sending information to you in the future.Įxample 4: Apology email for sending a document with a faulty format Once again, we sincerely apologize for this incident and hope it does not affect your purchasing experience. Please refer to the attached file for the fixed.
We are really sorry for our mistake and any inconvenience it causes you. We are aware that we sent you an error file that cannot be opened in the last email. We want to make this up for you, so please accept our voucher for your next purchase at our store or on our website.Įxample 3: Apology email for sending a faulty attachment file We are deeply sorry for our mistake and any inconvenience it causes you. In the last email, we made a mistake and sent you the wrong information. Thank you for your understanding.Įxample 2: Apology email to client for sending the wrong information Once again, we sincerely apologize for this incident and guarantee that it will not happen again. We want to make this right and fix our mistake, so please accept our voucher for your next purchase at our store or on our website. Please refer to the attached file for the right. You might have realized that we sent you the incorrect in our previous email.įirst, we know that no excuses can be made for this, so we are profoundly sorry for our mistake and any inconvenience it causes you. Some businesses offer discount codes for customers in their apology emails and require customers to fill in a survey or answer some questions to receive the codes, which is more likely to annoy customers than to compensate for the inconvenience caused.ģ0+ Apology Email Examples You’ll Need Example 1: Apology email for sending the wrong attachment to a client However, remember to draw a line to prevent it from becoming a sales email. Offering customers product vouchers or discount codes in an apology letter for mistakes is an effective way to make up for your mistakes. Don’t turn the apology email into an advertisement or a sales email.A sincere apology email for a mistake always makes customers feel better than an unnecessarily long explanation about whose fault it is. The only thing customers care about is that you made a mistake that causes them inconvenience, not whose fault is, and absolutely not whether they are the reason for the mistake. However, this can make you and your brand look worse in customers’ eyes. Some businesses usually try to blame someone else, such as their staff, employees, or even their customers, to avoid looking bad for their mistakes. Instead of explaining the reasons for your mistakes to customers, using phrases like “We know that no excuses can be made for this” or “We are aware that it was our fault” would be better to make up for your mistakes. Using excuses in an apology letter for mistakes might make customers think that you are not genuinely apologizing, which creates a much worse impression of customers about your company. However, it is usually the opposite in reality. You may think making excuses and giving valid reasons for mistakes is a good way to seek customers’ sympathy, thus protecting the brand’s image. As a result, it can create a bad impression about your company, or worse, they might move your address to the spam folder if they find you annoying. If you send an apology letter for a mistake to your customers and fail to attach the correct document in your email, your email would be a big waste of time for your customers. You may think, “I’m not that stupid to make two mistakes with sending an attachment to customers in one day!” but trust me, you might forget to do it more quickly than you think. Remember to add the right attachment in your apology email!.One of the tips to be timely when sending an apology email for mistakes is to proofread your mail before and after sending and send correcting emails as soon as you realize you make mistakes. If you send an incorrect email and do not send another one to apologize until the next week or next month, it will show customers that you are sloppy in customer service and make them lose trust in your brand. The sooner you send an apology letter, the easier it is to fix your mistakes. Expressions like “We realize that we have made an unacceptable mistake” or “We are deeply sorry” would make your apology more sincere. If you can make customers feel genuinely apologized, it can compensate for your mistake and conserve customers’ good impression of your company. This may sound needless, but many companies still forget about sincerity when resending emails with corrections.
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